This week’s line up

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Tuesday, August 25th - Amy Scheer, Founder / President of Game On: Scheer Insights & Strategy. 

Amy Scheer has had the great fortune of playing in the sports field for over 25 years.  A veteran leader in the industry, Scheer has attended, watched, produced or listened to over 1,700 live sporting events during her award-winning career representing four sports teams in the New York market place. 

The New Jersey Nets was her first stop and fortuitously at a time when sports, as a business, was just starting to flourish.  Over the course of 15 seasons, she had the opportunity to launch many new projects including Emmy award winning team-specific TV shows (Nets Courtside and Gate D), New York Print Industries award winning team magazine (InnerNets), a youth radio show (Slammin’ Planet) as well as the first free game day program (PlayBall).  The vast skillset developed at the Nets was the perfect training ground for her next stop as the VP, Marketing & Communications for the New York Liberty of the WNBA.  In her ten-year tour at Madison Square Garden, the Liberty consistently led the league in attendance, ticket sales, marketing partnerships and award winning marketing campaigns (Telly and Davey Awards).  On the court Scheer delivered groundbreaking events such as producing and hosting the first ever professional basketball regular season game held outdoors at Arthur Ashe Stadium and staging six games at Radio City Music Hall.  Following a three-year break from sports, Scheer made her way back in to the game by helping launch NYCFC to record crowds at Yankee Stadium.  The New Jersey native made her way back home, representing the New York Red Bulls as their Chief Commercial Officer where she oversaw all revenue areas helping bring in over 90 million dollars in three seasons.  After the Red Bulls, Scheer formed her own LLC, Scheer Insights & Strategy and moved on to a consulting role with Madison Square Garden across multiple properties including the Westchester Knicks and New York Rangers in marketing, branding, ticket sales, marketing partnerships, event presentation, events and mentoring young staff members. 

Currently, Amy is spending her days consulting for Rugby United New York of Major League Rugby writing commercial and marketing plans, working on media rights and additional miscellaneous business responsibilities as the team prepares for its 3rd season starting February 2021.       

Thursday, August 27th - Kari Cohen, General Counsel, New York Red Bulls

Kari serves as the General Counsel for Red Bull New York. Cohen is responsible for advising ownership and her executive management colleagues on key legal, business and strategic matters, including for the New York Red Bulls, New York Red Bulls II, New York Red Bulls Academy, New York Red Bulls Youth Programs, and Red Bull Arena. Cohen has oversight for all transactional, litigation, and day-to-day legal affairs for the Red Bull New York companies.

Before joining the Red Bull New York organization at the end of January 2020, Cohen was Vice President and Deputy General Counsel for BSE Global for nine years, where she represented the Brooklyn Nets, the Long Island Nets, Barclays Center, NYCB Live, Home of Nassau Veterans Memorial Coliseum and Webster Hall. In addition to her legal role with BSE Global, Cohen also was responsible for overseeing governmental affairs for the organization.

Prior to BSE Global, Cohen worked at Hughes Hubbard & Reed LLP in its New Media, Entertainment, and Technology practice group. As an associate at HHR, she provided transactional support and counseling to media and technology companies in connection with content and software licensing, syndication, and intellectual property issues.

Cohen graduated with honors from The George Washington University where she was a member of the Dean’s List, with degrees in Journalism and Political Science. She went on to attend law school at Benjamin N. Cardozo School of Law where she was the recipient of the Floersheimer Fellowship and served as senior editor for the Journal of Law and Literature. During law school, Cohen interned at the NHL General Counsel’s office and with Blue Equity.

Cohen, who is a member of the Sports Lawyers Association and a Regional Captain on its Outreach Committee, lives on the Upper East Side of Manhattan with her husband Ben, a partner in the capital markets practice group at Latham & Watkins LLP, and their two sons.

Make sure to take a lunch break and join us!

Until the next,

EP