This week’s line up

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Tuesday, August 18th - Betty Wong Ortiz, Content Executive

Betty has helped millions of readers get healthy and live well throughout much of her 20-year career as a magazine editor. But with the recent constriction of the media landscape, Betty made a pivot from editorial into content marketing roles at startups. Most recently, she was Director of Content at the digital discount pharmacy Blink Health. Betty has led editorial teams at major consumer lifestyle publications including Parents, Family Circle, Fitness, Bon Appetit, and Runner’s World, where she was the title’s first female editor-in-chief in its 51-year history.

After several months of unemployment due to a COVID-related layoff, Betty recently landed a new position as the Director of Marketing Content Strategy at Dropbox. A 6-time marathoner, she lives in Forest Hills, Queens with her husband and two teenage kids.

Thursday, August 20th - Kristin Connelly, Head of Global Marketing, Activision Blizzard Esports

Kristin is the head of global marketing for Activision Blizzard Esports (ABE), including its two professional esports leagues, Overwatch League and Call of Duty League, as well as Blizzard Esports. She leads the fan-facing initiatives including brand strategy, advertising and promotions, digital marketing, and social media and community efforts. Kristin focuses on the overall fan engagement strategy, helping its leagues and esports initiatives grow and deepen the relationship with its incredible global fanbases.

Prior to joining ABE in June 2017, Kristin previously worked at the New York Jets for seven years overseeing marketing, fan communications, and graphic design. Kristin also worked on Madison Avenue at the global advertising agency J. Walter Thompson and the Baltimore Ravens. Kristin earned a Bachelor of Arts in communications from the University of Pennsylvania and a Master of Business Administration from the New York University Leonard N. Stern School of Business.

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Until the next,

EP