This week’s line up

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Tuesday, January 19th - Amie Sheridan, Founder, WINS.media

Amie Sheridan, founder of WINS.media and voice of amiesheridan.com, is a writer and executive strategist who elevates the visibility of leaders in sports + entertainment via owned, earned and paid channels. In 2020, she launched WINS, a mission-driven membership program built to amplify the voices of women influencing sports + entertainment.

Before achieving founder status, Amie held business development roles at the National Hockey League, Saatchi & Saatchi and NBC Sports. In 2013, Amie pivoted into her writing career as a weekly contributor to Street & Smith's Sports Business Journal, covering trends in mobile technology. She has taught marketing courses at Ohio University, Drexel University and St. Joe’s University, and she resides in Philadelphia with her husband and three daughters.

Thursday, January 21st - Keia Clarke, Chief Executive Officer, New York Liberty

Keia is Chief Executive Officer of the New York Liberty, where she leads and manages all business aspects of the Liberty organization, including strategic planning, revenue, P&L and operations. Additionally, Clarke works with stakeholders on key elements of team business, including growing the fan base, maximizing sales and fan engagement, and improving business performance.

Prior to being promoted to CEO in 2020, Clarke was Chief Operating Officer of the team for two seasons where she managed the business and P&L, including strategic planning, budgeting and day-to-day team business operations.

As CEO, Clarke oversees all business-related operations for the Liberty, including the management of the team’s partnership deal with its official regional TV partner, YES Network. In 2019, Clarke led negotiations to ink a first-of-a-kind deal with YES, as there had never been a WNBA game on the network prior to the 2019 season.

Clarke is entering her 11th season with the Liberty, previously serving as the Liberty’s Manager of Marketing for four seasons, prior to her promotion to Director in 2015, and Vice President for Team Business Development in 2017. In her marketing roles, she collaborated with Marketing Partnerships, Ticket Sales, Event Presentation, and Community Relations to deliver first class experiences for Liberty fans each summer.

Prior to joining the Liberty, Clarke worked on all areas of WNBA business as a member of Team Marketing & Business Operations (TMBO) at the NBA/WNBA league office. She also worked as a Marketing Analyst for Golf Digest Magazine and began her career as an Account Executive for the Naismith Memorial Basketball Hall of Fame in Springfield, Mass.

Among her many awards, the Westchester County Business Council named Clarke to its 2018 class of Rising Stars. In 2019, Clarke was recognized by Crain’s New York Business as a “Notable Woman in the Business of Sports”. In 2020, Clarke was also named to INvolve’s 2020 list of Top 100 Ethnic Minority Executives and Sports Illustrated's The Unrelenting list.

Clarke attended Canisius College where she was a four-year member of the women’s basketball team, graduating in 2003 with a degree in Marketing. She went on to earn a Master’s in Sports Business from New York University in 2006.

Clarke resides in New Jersey with her husband, Brian, and their two children, daughter Avery and son Gavin.

Make sure to take a lunch break and join us!

Until the next,

EP

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